I’m a big fan of my Macbook Air. I’d probably go so far as to say it’s the best computer-related purchase I’ve made. As an incredibly expensive product, though, I found myself cutting as many corners as possible during the buying process, and one of those corners was internal storage.
I opted for a base model which ships with a small 128GB SSD. I didn’t forsee this to be an issue at the time. But now, faced with a rapidly filling hard drive, I’ve been forced to look at other ways to meet my storage needs.
This drew me to microSSD, a Kickstarter project designed to add up to 384GB extra storage to any Macbook. It’s essentially a USB adapter that can fit a micro SD card.
I’m much more organised this time round. Not only am I writing this two days before the end of month, I’ve known for a while what project I’ll be backing and I’ve even got another lined up for March.
So, without further delay – my Kickstarter pledge for February 2015 is Pebble Time, a new smartwatch from the world-recognised brand with a colour display, a microphone for responding to notifications, and a seven-day battery life.
My Kickstarter pledge for January 2015 is The VexBox, a clever router with in-built internet throttling settings. Why would you want that? Well, it lets parents send their children back to the internet dark ages at the drop of a hat, or rather the flick of a switch.
I know, I know. It’s 11 days late. But I’ve been thinking a lot about New Year’s resolutions this past week.
A few in the office have vowed to quit drinking or smoking (or at least cut it down) in 2015. Others have signed up for an expensive gym membership that I’m sure they’ll regret come February. Yet while these are mostly good and worthy goals, they’re not my style.
It’s taken me a while, but instead of following the curve I’ve come up with two goals that I think will make a real difference to me over the next 12 months.
Here’s what I’ve got:
Well, that’s it, another weekend is almost over.
As Sunday draws to a close, why not treat yourself to an overview of what’s happened in mobile this week. Go on, grab yourself a coffee, sit down and work through the list. Of all the articles I’ve saved to Pocket recently these are three of the most interesting:
1) TheNextWeb reporter Owen Williams had his Apple ID compromised by a hacking attempt. Without his two-factor authentication recovery code, he faced the potential of being locked out of his account forever.
2) Droid-Life reveals how Google Now is becoming even smarter and is one step away from controlling your heating with Nest. Even for iOS users, Now may become a gamechanger in a few years.
3) Workflow launched on iOS. I haven’t had a chance to try it for myself, but initial reports (like this one) suggest it’s very good indeed.
The mobile messaging market is already bursting at the seams. From WhatsApp to WeChat, there are literally hundreds of these apps vying for consumer attention and a place in the limelight. And this week another one joined the crowd.
Wire is brilliant. It’s a real breath of fresh air in terms of mobile messaging and the user interface is infinitely better than anything else currently on the market. But I still don’t think it’ll be a runaway success.
I’ve written an in-depth piece about the launch of Wire on App Connect Europe. Click here to read the full article.
I had high hopes for The Evil Within. I’d been watching the game’s development since the beginning, feeding on the slow trickle of news updates while waiting anxiously for the release day to arrive. I picked the game up near launch and even used it as an excuse to trade up for a next gen console.
So was it worth it? Yes and no.
I don’t feel like I enjoyed The Evil Within, I simply endured it.
On Wednesday, I spent the afternoon at a careers day for Masters students on UCL’s Management course. Part of the event was a panel session. There were six of us; recent graduates now working at Amazon, Unilever, BskyB, Procter & Gamble, GlaxoSmithKline, and Babel PR (me).
The outcome was predictable. Few in the audience had considered starting their career in a small agency. So, I made it my job to educate them about the benefits of doing so.