Offline viewing: How Netflix’s hand was forced

Last month, Netflix hinted at (finally!) reversing its position on users downloading videos from its content library. It must’ve been a difficult decision to make, especially as back in 2014 the streaming giant went as far as saying that offline viewing was “never going to happen.”

It was a peculiar choice at the time, and looking back at it two years later it still seems odd. Lots of other big players, including Amazon Prime, have given subscribers the ability to store films and TV shows locally on their devices for a while now.

It’s become a well received approach for working around restrictive data usage caps or a lack of mobile internet connectivity and is especially useful during air travel or with devices that rely on Wi-Fi exclusively. Yet, until recently, Netflix remained steadfast on its decision not to do this – a strange choice indeed.

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